NFL Draft Day Installation
The NFL Draft Experience in Philadelphia comprised two connected applications. First was the virtual try-on experience which comprised multiple views I designed as well as creative collateral I produced. The other was the iPad “remote”. This remote was an ecommerce style UI that controlled the items being tried on by the user while simultaneously populating a shopping cart. When checking out the contents of the cart were sent to the NFL shop where users could retrieve their items. All creative was done within the NFL’s strict brand guidelines and in adherence with their legal team.
